Since its launch in India six years ago, Spotify has brought artists closer to their fans at home, and across the world. It has enabled global listeners to discover artists from India, with consumption of music from local artists skyrocketing by over 2000% in international markets since 2019. 

Multiple genres and languages represented India on Spotify, globally

In 2024, several Indian pop and hip-hop artists contributed to the global growth of music from India, and this reflects in the list of India’s most exported artists on Spotify, including:

Arijit Singh

Pritam

Anirudh Ravichander

Karan Aujla

Shreya Ghoshal

Diljit Dosanjh

Hanumankind

Kalmi

Sidhu Moose Wala

Amitabh Bhattacharya

Vishal-Shekhar

AP Dhillon

Badshah

Alka Yagnik

Artist-first songs make up the majority of most exported music from India

Last year, artists from India saw the positive impact of Spotify’s global reach, with over 65% of the top 30 most exported songs stemming from beyond the film industry. The most exported songs were:

Big Dawgs by Hanumankind, Kalmi

Akhiyaan Gulaab (From "Teri Baaton Mein Aisa Uljha Jiya") by Mitraz

Naina (From "Crew") by Badshah, Diljit Dosanjh, Raj Ranjodh

Sajni (From "Laapataa Ladies") by Arijit Singh, Prashant Pandey, Ram Sampath

Tauba Tauba by Karan Aujla

Ishq by Amir Ameer, Faheem Abdullah, Rauhan Malik

Teri Baaton Mein Aisa Uljha Jiya - Title Song (From "Teri Baaton Mein Aisa Uljha Jiya") by Asees Kaur, Raghav, Tanishk Bagchi

Aasa Kooda by Sai Abhyankkar, Sai Smriti

Jagga Jatt by Badshah, Diljit Dosanjh, Ikka, Sez on the Beat

Winning Speech by Karan Aujla, Mxrci

Ve Haaniyaan by Avvy Sra, Danny, Sagar

Katchi Sera by Sai Abhyankkar

Pagal by Babbu Maan, Guru Randhawa, Sanjoy

Aaj Ki Raat (From "Stree 2") by Amitabh Bhattacharya, Divya Kumar, Madhubanti Bagchi, Sachin-Jigar

Millionaire by YoYo Honey Singh

Indian languages have seen significant growth in consumption globally

As Indian artists from across the country continue to take their music to the global stage, the consumption of music in Indian languages on Spotify across the world has grown alongside. In 2024, the Indian languages most listened to on Spotify outside of India were Hindi, Punjabi, English, Tamil, Malayalam, Telugu, Bengali, Gujarati, Marathi, and Kannada.

These languages were most consumed in countries such as the USA, Pakistan, Canada (Hindi); UAE, UK, Canada (Malayalam); Canada, Pakistan, UK (Punjabi); Malaysia, UK, Sri Lanka (Tamil); and USA, UK, Canada (Telugu).

Amongst these languages, some of the most-streamed genres include Hindi pop, Hindi hip hop, Punjabi hip hop, Hindi indie, Malayalam hip hop, Punjabi pop, and Tamil pop.

Bollywood nostalgia hits home with listeners on Spotify

Bollywood music continues to be the most streamed Indian genre of music outside the country, on Spotify in 2024, but it isn’t only new films that keep listeners coming back for more. Catalogue music continues to be a favourite, with the most streamed songs being:

Chammak Challo by Akon, Hamsika Iyer

Apna Bana Le by Amitabh Bhattacharya, Arijit Singh, Sachin-Jigar

Tum Hi Ho by Arijit Singh, Mithoon

Tujhe Kitna Chahne Lage (From "Kabir Singh") by Arijit Singh, Mithoon

Kesariya by Amitabh Bhattacharya, Arijit Singh, Pritam

Tujh Mein Rab Dikhta Hai by Jaideep Sahni, Roop Kumar Rathod, Salim–Sulaiman

Janiye (from the Netflix Film "Chor Nikal Ke Bhaga") by Rashmeet Kaur, Vishal Mishra

Tum Se Hi by Irshad Kamil, Mohit Chauhan, Pritam

Agar Tum Saath Ho (From "Tamasha") by Alka Yagnik, Arijit Singh

Maula Mere Maula by Roop Kumar Rathod

Courtesy: Spotify