“The world can be approached with goodness” Sonu Nigam
Culture Machine, has always created waves in the digital world with its cutting edge, quirky and experimental content. Be it ‘The Printing Machine’, a poetical satire by Kalki; Radhika Apte voicing against body shaming through ‘You’re beautiful’, or ‘The Indian’ series describing the Indian Sikhs, Muslims and Dalits amongst many other, there is always a social message in Culture Machine’s content. And now, once again, the digital media company has pushed the envelope by doing something extra ordinary – a social experiment titled “The Roadside Ustaad” featuring Bollywood’s most loved singer Sonu Nigam in a never seen before avatar.