“Vh1 Represent” reaches out to the youth through a campus initiative
With a keen focus on engaging with and building a strong platform amongst the youth, Vh1, the pioneer in international music and entertainment is all set to launch a robust campus connect program in over 19 cities, with about 100 colleges . Titled ‘Vh1 Represent’, the programwhich is an online and on-ground youth connect program will comprise of three major functions –‘branding in colleges’, ‘tie up with youth events and college festivals’ and ‘an influencer network’ which will act as the channel’s representation at these colleges.