Universal Music Group signs alliance with Video app
Universal Music Group (UMG), the world leader in music-based entertainment, and TikTok, the short-form video app with a mission to inspire creativity and bring joy, recently announced a global agreement that delivers equitable compensation for recording artists and songwriters and significantly expands and enhances the companies’ existing relationship, promoting the development of new innovative experiences and the ability to forge deeper bonds between fans and the artists and music they love.