Sony Music Pop, the pop division Sony Music, and multi-talented singer- composer Arko come together to release a love ballad Aainda - an ode to idealistic love. Composed and sung by Arko himself, the song has a tune that is instantly hummable and will stay with listeners for a long time. The song lyrics penned by Arko, is about a couple at the brink of separation trying to find possibilities to find love in each other again.

Says Arko, “I'm eagerly anticipating this particular release as it's my first non film single with Sony Music, and also because it has been recorded and shot with much care and passion by a team of highly acclaimed creative people" 

Adding on Rohan Jha, Lead Pop, Sony Music India says, “Arko is an extremely talented artist and we are very excited to be working with him. When we first heard AAINDA we were sure we wanted to work with him on this. It has a very commercial hook and the lyrics are instantly relatable. We are currently working on a video concept and star cast and are working for a mid July 2017 release.”

Sony Music Pop has a host of artists under the division which are managed 360, including Arjun Kanungo, Akasa Singh, DIVINE and have created monstrous hits together.