Saregama India Ltd India’s flagship Music and Entertainment Company  announces its  partnership with a large  international  digital  distribution company Believe Digital.

Saregama owns  the single largest repertoire of Indian audio content in the country. Its content spans over 100 years of musical legacy in 18 Indian languages  across different genres, such as Bollywood, Hindustani Classical, Instrumental, Carnatic and Regional. Believe Digital will manage digital exploitation  of sound recording of  Saregama’s Catalogue in the international markets.

Commenting on the association of Saregama  with Believe Digital   Mr. G. B. Aayeer, Director and CFO of   Saregama India Ltd said  “Saregama has  a history spanning more  than  a century and  is the custodian of  priceless catalogue ever created in India.  Saregama was on look out for a strong credible partner who would do full justice  to the rich catalogue of the Company and we are happy to announce that Believe Digital perfectly fits the bill. This partnership on one hand will enhance the reach of our repertoire across the globe and on the other hand would open up many new monetization opportunities”

Expressing his views on this initiative, Mr. Adarsh Gupta, Business Head-Music, Saregama India Ltd. said "Believe Digital is one of the most credible aggregators globally for B2B. This association is intended to herald SIL’s  digital distribution capabilities  in international markets to the next generation. We believe with this arrangement we are all set to ensure a delightful music experience for the Indian diaspora globally.” 

“The combination of Saregama’s leading position and unique catalogue in the Indian music industry and Believe Digital’s digital expertise and international presence creates a fantastic opportunity for artists in the fastly-growing digital space. We expect this partnership to increase the exposure and promotion of Indian music on digital music services and to international audiences for the benefit of artists.” commented Denis Ladegaillerie, Founder and Chief Executive Officer of Believe Digital.

Founded in 2005, Believe Digital has opened over 20 offices worldwide in Latin America, Asia, Europe and US. They plan to expand in the coming future in various countries. Its distribution network includes digital music stores and streaming services such as iTunes, Amazon, Spotify, Google Music and Deezer.