Indian singer superstar, actress and model, Priyanka Chopra is helping to pave the way in the world of music streaming by partnering with Nokia MixRadio to promote the global music streaming service in India.

With the expansion of music streaming services driving growth amongst smartphone users, overall spending on music is expected to see a growth of $3.9bn in the next three years, with an expected 420 million music streaming users by 2018, 73% of them from outside USA, largely from India and China.

As part of this association, Priyanka has become the latest face of Nokia MixRadio, launching her new music video and curating personal Nokia MixRadio playlists that will be available in 31 countries, enabling music fans to discover an even more diverse world of music.

As Nokia MixRadio expands into the emerging market of digital global music streaming in developing countries, it is expected that India will see a growth of more than 110% over the next five years, resulting in one in every fifteen streaming users coming from India. Nokia MixRadio is positioning itself not only as a gateway to great domestic catalogue but also as a place to discover the most popular music globally with playlists curated to deliver music from 31 different countries.

Mr. Viral Oza, Marketing Director, Nokia India, a subsidiary of Microsoft Mobile Oy, said: “We are on a mission to continue to build Nokia MixRadio as the most global music streaming service available in the market through offering a simple, personal music streaming service. India is an ever-evolving music market and partnering with Priyanka Chopra in India is very exciting. As well as bringing the West and emerging markets closer together, Nokia MixRadio acts as a platform for artists to share their music with the rest of the world.”

Speaking on this occasion Devraj Sanyal, Managing Director, Universal Music Group & EMI Music, South Asia said “After two successful international singles in ‘In My City’ and ‘Exotic’, Priyanka Chopra steps out with this banging EDM ballad which is destined to become this summer’s dance anthem! And this time she’s stepped up her game with a single all by herself unlike her previous hits which were collaborations. We are happy to partner with Nokia MixRadio on this new single from Priyanka Chopra, as it is the most comprehensive music platform in India. We are confident that this partnership with Nokia MixRadio will ensure that this single is a sure fire hit and further build up anticipation for the release of Priyanka’s debut international album later this year”.