Breezer and Only Much Louder came together to build the ultimate platform for hip hop: Breezer Vivid Shuffle , India's biggest hip-hop dance festival, and the Grand Finale took place in Mumbai’s Famous Studios on 11th November, 2017, with a fantastic programme including 117 finalists fighting it out to be crowned India’s best in their category alongside an array of top international talent performing to the delight of the crowds.
The festival was announced in September by Bollywood actor and the festival’s brand ambassador, Varun Dhawan and the Grand Finale was a culmination of five hard fought regional rounds throughout India. "Dance in India is going through an exciting phase with the growth of Hip-hop culture. It’s been a rewardingexperience to associate with Breezer Vivid Shuffle to give talent from across the country the space toshowcase their moves. It's simply inspiring to see so much passion in today's youth for hip-hop, this is anabsolute game-changer for the Indian scene.” says Varun Dhawan, the festival’s brand ambassador andhip-hop influencer.
The competition attracted over 1300 participants through the five regional rounds in Guwahati, Kolkata, Bengaluru, Delhi and Mumbai. Winners came from all over India with He-Man from Delhi winning the one-on-one Popping category (with 1st runner up: Manish from Delhi), BBoy Flying Machine from Mumbai coming out on top in the one-on-one Breaking category (with 1st runner up: BBoy Panther from Mumbai), Same Age Crew from Delhi reigning triumphant in the All Styles Crew Battle (with 1st runner up Indian Roc from Delhi) and the Offbeat Crew conquering the All Styles Crew Showcases (with 1st runner-up Gang13).
Alongside the Breaking, Popping and Crew All Styles Finals, there were exciting performances from Divine, Abish and Kenny along with showcases from BBoy Differ, Marie Poppins,The Kinjaz and Desi Hoppers (including Shantanu Maheshwari.)
"Breezer Vivid Shuffle has been a thrilling experience for us. We were excited to create the first of its kind platform for hip-hop in this country, and the response and the level of talent that we have discovered across the country have been absolutely phenomenal and immensely gratifying.” says Anshuman Goenka,Marketing Head, Bacardi India. “We look forward to building on this immensely successful first year and we hope that Breezer Vivid Shuffle will encourage even greater numbers to join in next year and share this exciting journey with us as the enthusiasm for hip-hop dance continues to grow across India."