Indie Music Label recently announced its admission into PPL India. This landmark agreement, which allows PPL to collect public performance and radio broadcast licensing royalties on behalf of the reputed label, will also allow license holders to play popular tracks like Bhula Diya and Aye Zindagi in public.

Indie music is often seen as the last bastion of true ingenuity and innovation in an industry otherwise dominated by Bollywood item numbers and synchronised dancing. In this regard, artists like Darshan Raval, and Dev Negi have defied the odds to create huge fan followings based solely on the quality of their music. The induction of Indie Music Label into PPL will go a long way in helping these young pioneers monetise their works, thereby increasing their revenues substantially, given the popularity of many of their tracks.

PPL India is the country’s largest public performance rights organisation representing the interests of 300+ music labels with more than 1.5 million international and 0.8 million domestic songs in their repertoire. The signing on of Indie Music Label as its latest member, will further expand the company’s foothold into the alternative and art music scene.

Commenting on the momentous new deal, Naushad Khan,Managing Director, Indie Music Label reportedly said “PPL India has come a long way with regard to transparency and efficiency. We’re certain that this partnership will go a long way in helping us monetise our public performance and music licensing rights. The additional revenue we receive will help us phenomenally in producing more great songs that people can enjoy.”

Returning the praise, Mr. Hari Nair, Chief Digital Officer of PPL India said “Indie songs and artistsarethe heart and soul of the music industry and many legendary performers started out as independent musicians. We’re privileged to be associated with a label as radical as Indie Music Label and we’re certain that the additional revenue we help them generate will go a long way in helping them in their mission of bringing independent artists into the mainstream.”