Recentlyelectronic DJ duo Almost Famous of Indian descent gave fans heat for the summer by releasing the song and video for their track Breakout in collaboration with hip-hop artist Soulja Boy. The high energy track fuses a perfect combination of bass heavy trap sounds with synthesizing and intricate electronic production.
On the record, Soulja Boy raps about his long-standing presence in the music business. In the Claymation video, Almost Famous and Soulja Boy are depicted in a prison break, making a run and punching American actor Jake Paul in the process. The track is being globally marketed by Hardik Zaveri and Naief Memon of Los Angeles based Nofiltr Management directed by Mikhail Mehra and will be released in India on independent record label, 9122 Records.
Giving an insight into the long-term vision Rishab Sadarangani of Almost Famous excitedly states, “We want to take India to the world. We have been working along Hollywood artists since a year, and we realized we were making the same kind of music that our international peers were creating. This is when we started incorporating instruments to create a unique blend of Indian instruments such as sounds of the shehnai, flute, tumbi, sitar and tabla. Our music is about blending the two cultures effortlessly so that the hip hop becomes a big happy global family and there is no divide. We are happy to see how well the hip hop scene in India has evolved and with films like Gully Boy. It’s interesting to see how musicians with humble backgrounds like us finally are living their dream”.
Explaining how the record came about Simarjeet Saini of Almost Famous adds, “The collaboration was very organic. We randomly got in touch with Soulja Boy’s manager and started conversing for over 6 months. Thereafter we made a couple of options for Soulja and he instantly thought it was dope and we finished the track in 18 minutes. In fact we produced the track on our laptop sitting out of a bedroom apartment in Bombay last February.”
CEO Miami Mike, Soulja Boy’s manager further elaborates, “I think that this song with Soulja Boy & Almost Famous is super dope. The Culture will definitely embrace him with this song. And Almost, really did their thing on this song. I really love this song.”
Almost Famous comprises of Mumbai bred, Rishab and Simar, who have known each other for several years. They met at a club in Bombay, where Simarjeet convinced Rishab who was DJing at clubs to forge a partnership in music. Almost Famous has been active on the music scene for over 5 years having performed at major festivals like Time Out 72 and EVC in India apart from opening for major global acts.
Soulja Boy has been known as an original pioneer of utilizing the internet to break as an artist and have success. Having had a decade-plus career, the artist has enjoyed several records in the Billboard Hot 100 including Kiss Me Thru the Phone, Pretty Boy Swag, and viral dance hit Crank That. Possessing a true entrepreneurial spirit, he has also launched businesses like Exotic Pop apart from SouljaWatch, SouljaGame, SouljaPhone, SouljaBoard and SouljaDrone.