Research says that music helps release the “happy chemical” in human body, infact we are programmed to be happier when we listen to music. On the occasion of this World Music Day, destination of unlimited happiness, Sony YAY! celebrated the magical gift of music and spread unlimited smiles amongst its young fans.

On the day when the world celebrates music, Sony YAY! ensured that children from different walks of life strengthen their musical connect and not miss out on this magical form of art. A unique initiative kick-started by the channel, witnessed KickO, the superhero from Suncity bringing together legends such as A.R Rahman, Badshah, Sonu Nigam, Shaan and many more. The  music maestros extended their support to the movement by gifting autographed musical instruments from their prized collections to children from an NGO, helping them come closer to the opportunity of exploring their passion in music.

The initiative saw globally acclaimed artists and role models for children providing signed instruments, to introduce them to the joys of music. Right from Grammy and Academy Award-winning musician, A.R. Rahman’s keytar, to singer Sonu Nigam’s tabla set, and singer Amaal Malik’s ukulele, the movement struck the right chord among the YAY-fans. The enthusiasm and the willingness shown by the artists to be a part of this wonderful community initiative was heartening.

The response it generated over the last year and the impact it had in benefitting scores of kids from different walks of life to learn music and realize their dream, has definitely attracted more like-minded celebrities pledging their support to the cause. Almost all of them shook a leg with KickO, posed for pictures and shared their thoughts on World Music Day. They echoed the channel’s sentiments on the importance of music and how it truly transcends and unites everyone. Through this collaboration, the kid’s entertainment channel aims to help children and add another ray of sunshine in their lives.

The complete list of the signed musical instruments is as follows:

Artist    Instrument
A.R. Rahman    Keytar
Sonu Nigam    Tabla set
Shaan    Guitar
Badshah    Ukelele
Sunidhi Chauhan    Violin
Amaal Malik    Ukelele
PalakMuchhal    Djembe
Arko Mukherjee    Tambourine
RJ Meha Kapoor – 104.8 Ishq    Guitar