Bacardi, the brand known for creating some of India's most iconic properties and experiences, has now launched ‘CasaBacardi’ - an immersive platform bringing together cultures, creativity and celebrations of freedom and individuality. Through ‘CasaBacardi’ the brand brings to life its global 'Do What Moves You' campaign, a movement that inspires everyone to express themselves and truly live in the moment.Through three expressions across metros and some key non-metro markets,‘CasaBacardi’will host independent artists and their work across music, comedy, mixology, dance, clothing, sustainability and more, starting mid-October.

Anshuman Goenka, Marketing Head, BacardiIndia, on the exciting announcement said, “Do What Moves You is more than an invitation to dance and party- it's an opportunity to experience cultures, people and art like never before. It’s a way of self-expression in the burgeoning movement of the creative revolution taking place in India. The physical manifestation of that philosophy, ‘CasaBacardi’, will sustain and solidify our commitment to music and popular culture, as an enabler bringing communities together.”

‘CasaBacardi’

9 Hours | 2 Music Stages | Mixology | Workshops | Pop Ups | Sustainability & More

Where: Bacardi takes over 100-year-old bungalows in the heart of Mumbai & Bangalore

When:  9^th of November, 2019 in Mumbai. 23^rd of November, 2019 in Bangalore

What’s it gonna be: This will be a first of its kind progressive pop-up and Bacardi’s way of saying ‘Do What Moves You’.9 hours of programming with 2 music stages with Mumbai's long standing rooftop party series. Echoing the brand's Caribbean heritage, the event will see numerous conceptual bars, mixology, Caribbean beat making & dancehall workshops. It will also celebrate key fashion & culture collectives who are shaping Mumbai's movement forward. Bringing Bacardi’s global sustainability initiative #FutureDoesn'tSuckto India, the event will also see agreen take on bars, glassesand brand pop-ups.

Who’s gonna be there:

Music:  SickFlip, Spin Doctor, Shezi, Leandro, Emmanuel, Sindhi Curry

Dance: MS Sheriff

Apparel: Jay Walking, Bodements, Boheco

‘CasaBacardi’ on tour with Ritviz

9 Cities | Music | Comedy

Where: Pune, Chandigarh, Delhi, Nagpur, Bangalore, Mumbai, Siliguri, Hyderabad, Guwahati

When: From 11^th of October, 2019 to January 2020

What’s it gonna be: Bacardi  will launch the debut album of their favourite storyteller and the country’s fastest rising electronic music producer – Ritviz. The tour will take Ritviz across the country for club gigs, along with some of the finest content creators.

Who’s gonna be there:

Music: Ritviz, SeedheMaut, SickFlip, Dorwin John

Comedy: Kenny Sebastian, Sumukhi Suresh, Adar Malik

‘CasaBacardi’ On Tour

5 Cities | Music

Where: Indore, Jaipur, Mysore, Kochi, Kolkata

When: December 2019 to January 2020

What’s it gonna be: One-day festival format being taken to some of India’s metro and key non-metro markets. Expect high-energy music and power packed performances by headlining artists along with local talent and engaging brand touchpoints.

Who’s gonna bethere: You’ll know soon

Follow the hashtag #DoWhatMovesYou and catch the vibe.