Since the onset of the COVID-19 pandemic, Spotify has engaged partners across the industry to discuss how we can support artists and the creative community who have been deeply impacted by the effects of the virus. Though streaming continues to play a key role in connecting creators with their fans, numerous other sources of revenue have been interrupted or stopped altogether by this crisis.
Spotify COVID-19 Music Relief
Recvently the company launched the Spotify COVID-19 Music Relief project, which recommends verified organizations that offer financial relief to those in the music community most in need around the world. To begin, they’re partnering with MusiCares, PRS Foundation, and Help Musicians, and are looking forward to adding more partners worldwide. Spotify is making a donation to these organizations and will match donations made via the Spotify COVID – 19 Music Relief page dollar-for-dollar up to a total Spotify contribution of $10 million.
A New Spotify for Artists Feature
Spotify is also working diligently to launch a feature that will enable artists to fundraise directly from fans during this challenging time. Soon, we will give artists the ability to drive listeners to a fundraising destination of their choice on their Spotify artist profile pages. This will give artists on Spotify the ability to link out to a verified funding page for themselves, for another artist in need, or for a separate initiative of their choice. (This feature will, of course, be optional for artists to leverage; no changes will be made to profile pages unless the artist chooses to participate, and Spotify will not take a cut of any contributions.)
Programs from Spotify Creator Tools
For those continuing to create at home, music talent marketplace SoundBetter is waiving its revenue share, cloud-based audio recording platform Soundtrap will offer extended free trials for educators, and Anchor will waive fees on its Listener Support feature.