While grooving, or just chilling to your favourite music, have you ever wondered, ‘Hey, who else do you think is listening to this song?’. Don’t worry, you’re not the only one. Bringing this thought to life, we’re excited to introduce Spotify’s Listening Together Microsite.

Every second on Spotify, more than 30,000 people around the world are pressing play on the same song. As part of its campaign Listening Together that celebrates the power of audio to bring us closer together, Spotify is visualizing some of these connections in real-time in a way that has never been done. So when two strangers connect through Imagine or Bored in the House you’ll be able to see where these connections are happening and what track brought them together. 

Whether it’s pop, hip hop, opera or a true-crime podcast, Spotify’s ‘Listening Together’ is inspired by a simple question to help create human connection: what are you listening to right now? The campaign highlights the power of audio to bring us closer together in a time when many of us are feeling apart. 

With this microsite, Spotify is visualizing listening connections in real-time in a way that has never been done before. The concept started as an experiment in 2014, when a media artist Kyle McDonald, had the idea of finding the “serendipity” of two listeners pressing play on the same song within milliseconds of each other. Fast forward to seven years later, and Spotify has hundreds of millions of listeners around the world. 

And finally users will interact further with the ‘Listening Together’ campaign and look forward to sharing more soon.