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15th August, 2020
Remake of Bob Marley’s iconic ‘One love’ single celebrates the universal love of sport

Oakley® unveils a powerful remake of Bob Marley’s iconic anthem One Love as part of the brand’s 2020 For the Love of Sport Campaign. The official release aims to inspire hope and positivity during a time of uncertainty by celebrating sport, and how it can enlighten and uplift.

The reworked verses were co-written by Oakley Athletes including Diamond DeShields, Ryan Sheckler, Oksana Masters, Caroline Buchanan and Ítalo Ferreira. This reinterpretation evolves the classic song into a modern-day love story, amplified by an official music video that showcases a dynamic display of passion and determination as viewers follow athletes’ individual journeys and the way sport has impacted their lives and the people around them.

American-born, British-Jamaican singer-songwriter, Celeste, was selected to perform the song because of her ability to convey a message through her soulful-tones and her mantra to create meaningful music that can make a difference. Most recently, Celeste, won the 2020 Brit Rising Star Award and was named the number one breakthrough act on the BBC Music Sound of 2020 List.

Oakley’s For The Love of Sport campaign honors one of the most universal passions - that of sport. During the writing process, Oakley interviewed those with an intimate connection to sport - its global network of athletes. In conversation, they explored the unifying qualities of sport through their personal journeys, including recent stretches of solitude and peaks of frustration. Their reflections revealed a commonality between them - sport’s ability to push-through boundaries, and overcome adversity, even during the toughest times.

The globally recognized One Love track by Bob Marley was a call for unity in 1965 when it was first released and its message still rings true, 55 years later, during the year that would have been Marley’s 75th birthday. The Oakley remake preserves the song’s uplifting chorus and chords that inspired a generation and refreshes the verses to captivate a contemporary audience.

“Sport, specifically soccer, was my Dad’s second love after music, and it brought him a great deal of joy throughout his life,” said Ziggy Marley. “The world really needs love right now, and we’re thrilled to work with Oakley on this amazing reinterpretation of One Love, so it can be meaningful to a new generation during a time when it’s needed most.”

Oakley’s One Love debuted exclusively on SiriusXM’s Marley Tuff Gong radio during a live broadcast with a special introduction from Skip Marley on 11th August, 2020. The official music video is on Oakley’s YouTube channel and Instagram TV and the song will be available to stream.

Here’s the link to the official music video-

https://www.youtube.com/watch?time_continue=2&v=ShMDH4ODbnk&feature=emb_logo


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