Bacardi rum is challenging rum fans around the world to find their rhythm and do what moves them through song, dance and the power of Conga as part of its latest campaign, Conga Feat. You. Reimagining the song that catapulted Miami Sound Machine’s Emilio and Gloria Estefan to international stardom, Bacardi is calling on music and dance enthusiasts across the globe to join the world’s most awarded rum as they embark on the first-ever remake of Conga Feat. Meek Mill, Leslie Grace, Produced by Boi-1da, reintroducing the Latin Pop track to a modern audience. 

The remake is an exciting collaboration between three-time Latin Gammy Awards nominee, 2020 Latin Grammy Awards performer and upcoming In The Heights star Leslie Grace, Grammy -nominated musician and criminal justice reform advocate Meek Mill and Grammy Award-winning, “Producer of the Year” nominee Boi-1da. This cast of star-studded collaborators are inviting vocalists and dancers alike to embrace the Sound of Rum by submitting their voice recording or video showcasing their dance moves for a chance to be featured in the official Conga music video, debuting the week leading up to the biggest night in music in January 2021.

Kicking off on Instagram on November 20 and running through December 13, fans will learn how-to submit content by tuning into @bacardiusa, @lesliegrace, @meekmill and @boi1da’s Instagram channels. Each channel will link to a recording hub experience where users can submit their vocals or moves, invite their friends, and enter for a once in a lifetime opportunity to collaborate with this group of talented artists. 

Bacardi has also enlisted an army of global influencers including 2020 Sports Illustrated Swimsuit Issue cover girl Jasmine Sanders, viral street-dance performer Lil Buck and singer, dancer and TV judge Alesha Dixon, as well as popular Indian influencers like Aadil Khan, Awez Darbar, Sushant Digvikar, Shakti Mohan, Nicole of the widely followed Team Naach and more to recruit Conga enthusiasts near and far to join in on the fun.

How-to submit content is simple: Instagram users will swipe up from the brand or partner channel and open the recording hub experience. Next, users will be prompted to select either SING or DANCE for the Conga track and aided by karaoke-style vocals as they record their take on the chorus, or dance along to easy-to-follow choreography by Ian Eastwood bursting with Latin Caribbean vibes. Then, once the vocals or moves are to their liking, users can submit their content, encourage others to join the “Conga” revolution and do what moves you.

After the submission period has closed, producer Boi-1da and Bacardi will take select users who submitted their vocals and dance moves to appear in the official “Conga” track and music video once it debuts globally in late January. Other fans who submitted their dance moves will be able to see themselves in action in an interactive version of the official Conga music video available online.

Deeply rooted in meaningful connections and experiences that move the soul, Bacardi is excited to debut another star-studded collaboration, this time with world-renowned artists Leslie Grace, Meek Mill and Boi-1da – tune in January 2021 for the official premiere.