Radio station, Radio One is all set to go live with its next big property – ‘International Icon’. A one-of-its-kind international digital musical talent hunt show, the campaign will be targeted to the evolved, global Indians who have a strong connect with International music.

Staying true to its roots of “One World, Your Station”, Radio One has recently launched its exciting new campaign ‘International Icon’, offering a platform to the eruption of singing talent on the digital ecosystem. `International Icon’ will give the listeners of Radio One a chance to become online sensations by unleashing their hidden singing talents. The beauty of this property is that anyone can participate, straight from the comfort of their home without stepping out anywhere.

Radio One has enlisted Grammy Award winning Pop/Reggae/Dancehall music icon SHAGGY as the `Face’ and celeb mentor of the campaign, courtesy 9122 Records – the `Official Label Partner’ of `International Icon’. Notably, this is the first time an International artist & Grammy Award winner will mentor talent on an Indian singing talent show.

Shaggy emerged in the early '90s as the biggest crossover success in dancehall / reggae music. Not only did he become the genre's most commercially potent artist in the international market, he managed to sustain a lasting career over the coming decade, thanks to widely popular albums like 1995's breakout `Boombastic’ and 2000's multi-platinum `Hot Shot’.

Shaggy is among the top 3 streamed reggae artists of all time on Spotify (along with Bob Marley & Sean Paul) and including his latest viral sensation, Banana with Conkarah, which has amassed over 1 billion streams worldwide, it has been four consecutive decades that Shaggy has had a massive hit.

Most recently, Shaggy dropped his new Christmas album titled ‘Christmas in the Islands’ (BMG) that is exclusively represented in India by Mumbai-based independent record label for International Music - 9122 Records. The quintessential reggae Christmas themed collection puts a Caribbean twist on traditional holiday cheer with 15 tracks of island-infused songs and features a host of guest artists including Joss Stone, Ne-Yo, Bounty Killer, Beenie Man, Rayvon, Conkarah,  OMI and others.

The `International Icon’ campaign is now live on the Radio One, both on-air as well as across its social handles.