Following a worldwide call for voice and dance submissions in November, Bacardi rum debuted the official music video and full song for the first-ever remake of global hit single, Conga Feat. Meek Mill, Leslie Grace, Produced by Boi-1da. Incorporating fan submissions from around the world, the world’s most awarded rum brand is once again inspiring people everywhere to do what moves them through song and dance, with the new “Conga Feat. You” campaign.

Featuring lead vocals from three-time Latin Grammy Awards nominee, 2020 Latin Grammy Awards performer and upcoming In the Heights star Leslie Grace,rap verses by Grammy -nominated musician and criminal justice reform advocate Meek Mill, and produced by Multi Diamond selling, Grammy Award-winning, “Producer of the Year” nominee Boi-1da, the Conga remake is a fresh twist on the hit 1985 single from Miami Sound Machine’s Emilio and Gloria Estefan. Blessed by Emilio Estefan, this new version of “Conga” is remixed for a modern audience that celebrates the beauty of self-expression and is sure to make you move your feet.

The lively full-length music video intersperses Conga enthusiasts’ dance moves alongside Leslie Grace, Meek Mill, and Boi-1da as they move through a vibrantCaribbean world. As the music video progresses, user-submitted dance moves begin to sync up with the artists’ choreography, culminating withthe three lead artists visually pulling individuals from their own UGC worlds and inserting them into the Caribbean world, where theycan all feel the rhythm of the music together. To encourage participation, popular Indian influencers like Aadil Khan, Awez Darbar, Sushant Digvikar, Shakti Mohan, Nicole of the widely followed Team Naachhad joined forces with Bacardi to recruit Conga enthusiasts near and far to join in on the fun.

Additionally, the official music video also boasts an impressive roster of celebrities and influencers – including 2020 Sports Illustrated Swimsuit Issue cover girl Jasmine Sanders, viral street-dance performer Lil Buck and singer, dancer and TV judge Alesha Dixon – who recruited Conga enthusiasts near and far to submit their dance moves and vocalswhen the campaign first kicked off in November. The music video also features an exciting cameo by Emilio Estefan, one of the producers behind the original Conga track.

The official song release is accompanied by an extensive media buy – with a 30-second spot of the music video airing during Super Bowl pre-programming and during the premiere of “The Equalizer” after the big game. The “Conga Feat. You” campaign spot will extend through the month of February around cable originals and live sports including NHL and NBA, as well as premium Connected TV environments and surrounding relevant artists on YouTube and Vevo. In February and March, “Conga” messaging will extend to Instagram, Twitter, Soundcloud and Pandora, and Snapchat users will be able to engage with a custom choreographer lens to the “Conga” track brought to you by Bacardi. Lastly, fans will be able to tune into custom Genius series“Verified” and “The Cosign Live” on Twitch to learn more about the remaking-of “Conga” and engage with user reactions to the track in real-time.