Yas Island Abu Dhabi, a leisure and entertainment destination has launched the new marketing campaign ‘Stayin’ On Yas’, encouraging staycationers and vacationers to ‘break like you mean it’ in a brand new integrated roll-out. Offering a glimpse of holiday promise, the campaign celebrates everything holidaymakers seek during a staycation and more; from record-breaking theme parks, racing, climbing and flying to world-class shopping, dining, golfing and luxury hotels, all packed into one 25 km²destination.

The new campaign, ‘Stayin’ On Yas’, features three holiday-makers channeling the Bee Gees on a staycation like no other, as they experience the wide range of activities on Yas Island in style.The re-imagined campaign is styled in the format of music video, taking viewers on a lyrical journey with the new Yas Island anthem ‘Stayin’ On Yas’, a modern day tribute to holidays, inspired by the hit Bee Gees classic.

Set against a backdrop of Yas Island’s most iconic attractions including world-classtheme parks Ferrari World Abu Dhabi,Yas Waterworld Abu Dhabi, and Warner Bros. World™ Abu Dhabi; shopping haven Yas Mall,Yas Links Abu Dhabi golf course and record-breaking adventure hub CLYMB™ Abu Dhabi, the campaign redefines what it means to be on a staycation.

With a range of safety and wellness guidelines firmly in place, the 70’s inspired ode to fun celebrates the rejuvenating power of staycations and reminds audiences of how important it is to take a break, whilst providing a message of positivity and hope as well as a snapshot of holidays past, present and future. Released to complement summer holiday packages, the campaign brings fun-starved holidaymakers a glimpse of blue skies, sunshine, wave machines and theme parksandother iconicholiday experiences, all found in the UAE.

Click on the link below to watch the video:

https://www.youtube.com/watch?v=gizkpu7mtW4