Sony Music Entertainment and Sony Pictures Entertainment  recently announced the creation of ‘Sony Entertainment Talent Ventures India’ (SETVI), a new entertainment company focused on creating ventures for media talent in India.

In the first official cross-corporation joint venture for Sony Group in India, SETVI combines the expertise and global reach of both companies, leveraging the vast pool of commercial talent and star-power in India to build investment opportunities, partnerships, metaverse solutions and more for talent. India is on track to become the third largest consumer market by 2030 and sustains one of the largest local-language content creation ecosystems in the world.

Talent represented by SETVI will also benefit from potential partnerships and global opportunities across the wider Sony Group, such as Sony PlayStation and Sony Electronics. 

“SETVI will leverage our expertise, deep local relationships and global reach to give talent the potential to scale, become household brands and fully realize their creative and commercial potential,” added Shridhar Subramaniam, President of Corporate Strategy and Market Development in Asia and Middle East, Sony Music Entertainment. “The digital revolution and India’s unique start-up culture bring huge opportunities and SETVI’s role will be to partner with talent to build and serve their fans in exciting new ways.”

“Sony Group’s ecosystem in India offers far-reaching and unique opportunities for talent to build their brands in an authentic way,” said Sanford Panitch, President, Sony Pictures Motion Picture Group.