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13th March, 2022
Sean Paul returns with new single and music video ‘How We Do It’ featuring Pia Mia

Ready for another scorching season, multi-award-winning Billboard chart topper Sean Paul returns with a brand new single and music video entitled How We Do It featuring multi-platinum artist Pia Mia via Island Records.

Of the release, Sean shared “This new single ‘How We Do It’ is our way to show the listeners, how we dance, how we enjoy life, and how we stay fresh. Big up to Pia Mia, when we started recording this track we knew right away we wanted her on this single and she hit it out the park.”

The track pops off as an international anthem. Itsenergy dips in and out of island-inflected dancehall beats, slick R&B, and swaggering pop. Sean Paul leans into the production with a smooth and slick flow before multiplatinum artist, actress, and presence Pia Mia counters with an instantly unforgettable chorus. The accompanying visual, directed by Briana Gonzales, seamlessly translates this vibe to the screen as their chemistry instantly sizzles.Bathed in colorful spotlights, a gang of dancers surrounds Sean Paul and Pia Mia in a shallow pool. As water splashes, one showstopping dance routine after another transfixes.It notably serves as a reunion since Sean Paul appeared on the remix of Pia Mia’s Hot two years ago. Once again, he has ignited a genre-breaking global banger of epic proportions.

Most importantly, it sets the stage for more music and surprises from Sean Paul in 2022. For now, rock to How We Do It.

Meanwhile, his single Dynamite ft. Sia has eclipsed 26.8 million Spotify streams and 6 million YouTube views on the futuristic music video. Dynamite marked a highly anticipated follow-up collaboration between the genre-bending artists since their smash hit Cheap Thrills, also produced by Greg Kurstin, which has generated over 1.6 billion YouTube views since its 2016 release.

Sean recently earned a GRAMMY nomination for Best Reggae Album for his 7th studio album ‘Live N Livin’, which was released earlier this year. The album is a collaborative celebration of his Jamaican heritage and dancehall roots in which Sean trades the mic with Buju Banton and Damian Marley. Dancehall can be stereotyped as a competitive, macho space where sound clashes are king, but Live N Livin set out to emphasize what’s possible when unity is the goal. “We don’t need to divide our fans to attain the rotations on the airwaves or streams,” Sean says. “I hold this album very dear to my heart because it shows the effort of collaboration over confrontation.”

Last week, Sean announced 2022 U.S. Scorcha tour dates that will include features from his 8th studio album set to release later in the year. Returning to the stage following two years since touring due to the pandemic, he is eager and excited to reconnect with his fans live and in person.

Throughout his career, the international superstar has carved a home for himself while championing dancehall, as being an artist with a unique sound, look and passion. His ability to show the power and unity in music through various collaborations, across many genres has catapulted his career over the years on various charts, awards and with an enormous fanbase. Effectively Sean has brought that same concept back to his own genre and collaborated with some of his colleagues in reggae and dancehall, highlighting that together we can also make great music.

 


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