India’s favourite web radio PlanetRadiocity.com has embarked on a crowd-funded initiative of rural electrification. In association with the solar power company, Sunkalp Energy, PlanetRadiocity has launched ‘Deep Jyoti’. Through this initiative, PlanetRadiocity pledges to light up an entire village in the Etah district of Uttar Pradesh. Project Sarmanpur, which rolled out ‘Deep Jyoti’, on the 6^th of November, has been receiving encouraging response from listeners the world over.

Listeners will get an opportunity to sponsor solar ‘tiles’ on the village’s roof in return for a chance to get their name on the project’s foundation. A special microsite http://planetradiocity.com/deepjyoti has been created for the listeners who wish to donate towards lighting up the village. The microsite offers all the information about the project and also the process for donation of the funds. The microsite will be live until the midnight of 6^th of January, 2014. For more information on Deep Jyoti, one can log onto PlanetRadiocity’s social media pages (facebook.com/planetradiocity, @planetradiocity). Collections amounting to Rs. 3 Lakhs are targetted towards the completion of Project Sarmanpur.

Talking about the association, Ms. Rachna Kanwar, SVP & Business Head, Digital Media & New Business, Radio City 91.1 FM, says, ‘Deep Jyoti’ is an initiative that offers us an opportunity to create a positive impact in the society whilst building a platform of sustainable growth.  We are extremely proud to be part of the wonderful initiative undertaken by Sunkalp Energy. Through this crowd funding campaign we hope to leverage the huge reach and fan-base we have in the web radio space & make the project a success.”

Ms. Kanika Khanna, Founder, Sunkalp Energy, says, ‘’There are still close to one lakh un-electrified villages in India with a majority of them being in Uttar Pradesh. Project Sarmanpur marks a milestone in our endeavour to electrify 200 villages. PlanetRadiocity provides the perfect amplification for this initiative. The roof-top microgrid will provide proper electricity connections in to each household in the village. Harnessing solar energy for sustainable development is one of the major priorities for rural development the world over. We are very happy to have an effective platform like PlanetRadiocity for this important initiative.’’

Log onto www.planetradiocity.com and take a part in Deep Jyoti, the one oppurtunity to light up lives this festive season.