The brand new single Million Ways by BBC 2 playlisted, award-winning, chart-topping, indie-artist Druv Kent is the lead single off his brand new 5-song EP “Love in F# ”, set to take the world by storm.
Million Ways is Kent’s 3rd single in 6 months. Both earlier singles, Magaresa (Runaway) and Wanna Love Again reached #1 on the World Indie Charts. Million Ways is co-written by Kent in Singapore and pioneering Swedish beatmaker and record producer Tony Malm (Eric Saade, Emma Andersson, Lambretta).
Million Ways is an unadulterated pop music smash at its best: hooky melodies, great lyrics, top vocals, amazing production and global sound.
The upfront guitars crackling on vinyl and outstanding vocals sitting brightly on top work their magic from the opening riff. The retro bluegrass shuffle with a modern twist makes the song relatable and fresh at the same time.
The song’s music video shot on an iPhone and directed by long-time Kent collaborator TED Fellow Puneet Rakheja, captures the track’s sense of wonderful abandon, adventure, and Kent’s Hindi/Spanish backup refrains, bass and drums by his Singapore bandmates (David Ng, Pablo Calzado), and Tony Malm’s Swedish flourishes give the song a true international Flavor In addition to Million Ways, the “Love in F#” EP also has two recent releases – Magaresa, a dance anthem and TikTok hit, and Wanna Love Again playlisted on BBC, Spotify and Apple, plus the brand new Give U Luv, a modern, reggae song, and a Remix of Don’t Burn Away, Kent’s smash from his prior album.
Give U Luv is a brand new, catchy, modern, reggae-infused, world-music track with Indian refrains and beats, Swedish keys,Caribbean rum, and bursting choruses. The bonus track is a reinterpreted, uptempo, dancey, oomphy remix of Kent’s #1 hit, titled Don’t Burn Away (Remix).
For those you don’t know, Druv Kent is a BBC Radio 2 artist who’s already had several songs top the World Indie Music Charts, Euro Indie Music Charts, been on the US Top 20, and licensed to Amazon Prime and other video streaming services. This is Druv’s 4th EP.
Druv’s style of authentic, classic songwriting, Indian roots and modern hooks appealed to a number of top-level record producers and collaborators in the UK, Sweden and Mumbai, who have shaped the sound of John Mayer, David Gray, the Manic Street Preachers, Ronan Keating, Sherril Crowe, Oasis, and Sanam. Druv’s ‘Love in F#’ album is produced in Sweden by Doug Carr (The Corrs, Ace of Base, Dr Alban) and Tony Malm (Eric Saade, Emma Andersson, Lambretta). Druv is currently working on collab projects in Bollywood and Nashville, and is the front-man of the award-winning ‘Druv Kent Band’.
Million Ways comes on the back of Druv’s two recent #1 singles Magaresa (Runaway) and Wanna Love Again, both also on the 5-song ‘Love in F#’ EP, along with two other tracks. All five songs on the EP are superbly crafted, retro-modern, “electro-folk-pop” hits – originally composed in the key of F# – with a distinct Indian underbelly, either in instrumentation or Hindi refrains.