Ray-Ban, the global leader in premium eyewear announces its fourth musical expedition, “Ray-Ban Never Hide Sounds 2014”. Starting from November, this journey is spread across 7 cities: New Delhi, Mumbai, Bengaluru, Kolkata, Hyderabad, Pune and Chennai.

This exclusive platform promotes upcoming talent and gives them an opportunity to be mentored by celebrated musicians. This year, the mentorship is led by Harshdeep Kaur,Raghu Dixit, Rahul Ram, Soulmate Shaa’ir + Func, UdayBenegal, and Vinay Venkatesh.

About Ray-Ban Never Hide What You’re Made Of, The campaign celebrates Ray-Ban’s most innovative and pioneering eyewear collection to date – honoring hero materials used for the first time across some of the brand’s most legendary and recognizable styles. Designed for those who want to celebrate their individuality, stand apart from the crowd and show what they’re made of, the latest collection fuses classic styles with a contemporary attitude for lovers of Ray-Ban yesterday, today and tomorrow.

Ray-Ban is inviting young aspiring bands to showcase their talent in the genres of Sufi, Rock, Folk, Pop, Metal, Blues and Fusion music.

Speaking about the fourth edition ofRay-Ban Never Hide Sounds 2014, Shirley Gong, Ray-Ban Business Manager, Emerging Marketssaid “Ray-Ban Never Hide Sounds is bigger and better! We are looking forward to reaching out to an enthusiastic audience and give them this unique platform to showcase their unexplored talent. With a great team of mentors, our endeavor is to provide them an unforgettable experience”

This is the stage for passionate music lovers who want to celebrate their individuality and unleash the spirit of ‘Never Hide What You’re Made Of’!