Dolby Laboratories, Inc. (NYSE: DLB) today announced the opening of the first Dolby Atmos^® screen at D Cinemaas in Chalakkudy, Thrissur, Kerala. Owned by actor and producer Dileep, the superstar of Malayalam cinema, D Cinemaas is one of the most prestigious theatres in the city. Filmmakers use Dolby Atmos to place and move sounds anywhere in the movie theatre, including overhead, to make film audiences feel as if they are inside the movie and not just watching it.

Commenting on the launch, Dileep, Owner, D Cinemaas, said, “We are proud to work with Dolby to implement the groundbreaking Dolby Atmos sound technology for the first time in the city, marking yet another milestone for us as we continue to bring the most innovative cinema technologies to our patrons. I strongly believe that Dolby Atmos will prove to be one of the biggest attractions for the cinema audiences and that the technology will see a mass acceptance in the Malayalam cinema industry in the coming time, including my upcoming movies.”

Dolby Atmos has quickly become the preferred choice for next-generation sound in the cinema, with major studios, award-winning filmmakers, and exhibitors from around the world embracing its approach. Unlike traditional channel-based sound systems like 5.1, 7.1, and 11.1, which require filmmakers to think about the number and location of speakers, Dolby Atmos allows them to simply designate where in the cinema space each sound should be placed or moved to make audiences experience the film as if they were within its world.

“With Dolby Atmos, audiences are actually experiencing the film and not merely watching it,” said Ashim Mathur, Director Marketing, Dolby Laboratories India. “We are very excited to work with D Cinemaas to bring what we hope is the ultimate cinematic experience to moviegoers in Chalakkudy, Thrissur.”