Universal Music India announced the release of the latest edition of the biggest music compilation series in the music world - ‘NOW - That’s What I Call Music!”. The album was released across all digital and physical formats on 20^th January`15 and has already begun to swiftly move up music charts.

Interestingly the NOW compilation series owes its name to a commercial poster for a bacon brand from the 1920s featuring a pig saying “Now. That’s What I Call Music” as it listened to a chicken singing.  Since its first release in 1983 on its parent label EMI, the annual best seller brand has collectively sold over 100 million units across 89 official volumes worldwide!

Earlier, EMI had often collaborated with other major labels like Universal Music to offer a bigger selection of `hits’ for listeners. However, since the acquisition of EMI by Universal Music worldwide, the brand has got more blood – from within. A fierce compilation of current hits like this edition, all compiled from one major record label – the Universal Music Group, is incredible and shows the strength of its repertoire.

Commenting on the album, Sunil D’Sa, Vice President– Marketing, Universal Music Group, South Asia says,“The NOW brand is synonymous with great HIT music and we are incredibly proud to be in a position to line-up a track list as powerful as this one…all from the UMG repertoire! The `NOW – That’s What I Call Music! 2015’ album is the only genuine HITS compilation album currently available that’s curated specially for our audiences. It’s a `must own’ album for everyone and anyone who has a penchant for the latest International HITS! And with this release, music buffs can now look forward to follow-up compilation albums under the NOW brand from Universal Music which we assure you will be all about the biggest and the most exciting `current’ International hits!”.

The album is power packed with 20 of the hottest International current HITS– many of them appearing for the first time on a `compilation’ album!  From Enrique Iglesias’ global hit “Bailando” to the multiple-Grammy nominee Sam Smith’s “I’m Not The Only One”, from 2014’s Breakthrough boy band 5 Seconds Of Summer’s “Amnesia” to the new Pop Princess Ariana Grande’s youth anthem “Problem”…. and then there’s the girl with the golden touch Iggy Azalea too who makes the album with her massive collaboration with Rita Ora on “Black Widow”.  Not a single `filler’ track on the album but 20 back to back pure International current HITS!

NOW - That’s What I Call Music! 2015is available across all digital and physical formats exclusively through Universal Music.

The Tracklisting is:

1)  Enrique Iglesias Featuring Sean Paul, Descemer Bueno & Gente De Zona - Bailando – (English Version)

2)  Jessie J, Ariana Grande, Nicki Minaj - Bang Bang

3) Maroon 5 - Maps

4) Sam Smith - I'm Not The Only One

5)  Ariana Grande Featuring Iggy Azalea - Problem

6)  5 Seconds Of Summer - Amnesia

7) Iggy Azalea Featuring Rita Ora - Black Widow

8)  The Vamps - Oh Cecilia (Breaking My Heart)

9)  Nicki Minaj - Anaconda

10)  Katy Perry - Birthday

11)  Avicii - The Days

12)  will.i.am Featuring Cody Wise - It’s My Birthday

13)  Cheryl Featuring TinieTempah - Crazy Stupid Love

14)  Fergie - L.A.LOVE (la la)

15)  Jennifer Lopez Featuring French Montana - I Luh Ya Papi

16)  Take That - These Days         

17)  Bryan Adams - She Knows Me

18)  Lana Del Rey -West Coast

19)  Lady Antebellum - Bartender

20)  Hozier - Take Me To Church