Keerthi Sagathia, is the soulful voice behind Tum Tak from Raanjhanaa, I hate you like I love you & Sweety Sweety Tera Pyaar from Delhi Belly, title song Satyamev Jayate ("Kabir Vani"), Maiya Maiya from Guru and many more. He is now ready to give the Indian music lovers a tasteful and romantic music with the launch of his first ever independent music album. The award winning singer releases his first music video for the album on 10th February online as a run up to Valentine’s Day.
What makes this even more special is that it is shot by one of India's most celebrated concept photographers Subi Samuel, with the audio-visual depicting the everlasting passion and romance of a couple, sure to spark soft sentiment in the hardest of hearts.
The video which marks both Keerthi's foray into independent music and Subi's entry into the direction of music videos, is produced by Coconut Media.
Titled ‘Dil Bhara Nahi‘ the song begins with a playful and spirited couple the video takes an intense turn when the female protagonist undergoes a mishap. The story unfolds in three parts including love, languish and loss. The video will go live next week on prominent music channels as well as online.
From Bollywood tracks to Sufi to Folk to Retro, Keerthi Sagathia has mesmerized one and all by collaborating with a range of music directors like A R Rahman, Ram Sampath, Pritam, Shankar Ehsaan Loy, Vishal & Shekhar, Ranjit Barot, Vipin Mishra, Amratya Raut, Tapas Relia, Sandesh Shandeliya, Viju Shah, Aadesh Srivastav and more. The versatile singer is well known for lending his voice to the title track of Satyamev Jayate as well as a range of songs from Delhi Belly to Dabbang 2, from Special 26 to Raanjhanaa and more. Keerthi Sagathia received the Uninor Radio Mirchi Award in 2010, for Upcoming Playback Singer Male for Beera Beera (Raavan) 2013. He also received The Royal Stag Radio Mirchi Music Awards for The Best Indi – pop for Satyamave Jayate.
Starting as recently as 2014, Coconut Media has already made strong inroads into the promotion of various talents in the field of arts and music. The company believes in promoting both folk and Bollywood performers. The company CEO, Rashmin Majethia, is of the strong opinion that music is one of the best stress busters in today's highly stressful and competitive world and hence launched MAZAA UNLIMITED- a nationwide tour with various talents ranging from Asha Bhosle, Ghulam Ali, Keerthi Sagathia.