Each year the Mahindra Blues Festival is attended by thousands of hardcore jazz and blues fans make a trip to Mumbai, to witness some of the finest jazz musicians from across the globe weave their magic, for two days at the iconic Mehboob Studio. Music enthusiasts from the world making it a roaring success and a sell out! This sell out leaves a whole other population of music enthusiasts disappointed. This time however, New York based OneChannel Media makes their debut with this prestigious festival giving you an opportunity to watch the 'live' streaming from anywhere in the world.

All you have to do is log into YouTube and subscribe to ChannelOne and select the Mahindra Blues show for live streaming. You can buy a day pass or a season pass (Rs 299 & Rs 499 respectively from bookmyshow.com), download the free OneChannel app (from www.onechannel.me or app/play store), enter the activation code and watch the festival live from wherever you are in the world and on whichever platform you want — mobile, tablet, laptop etc.

“We’re proud to have begun our journey with Asia’s largest blues event – The Mahindra Blues Festival 2015, which is currently in its fifth year of existence and a must for aficionados in the region. The complete event is being made available as a paid live stream and thereafter as video on demand package on the OneChannel app. Also included are past seasons’ performances, artiste interviews and behind-the-scenes action. It is similar to going to Bookmyshow.com and buying a ticket for an event, only difference is that you don't have to fly down to Mumbai." says Sunil R. Nair, Chief Executive Officer of OneChannel.

This year the MBF will have legendary performers like Buddy Guy, Doyle Bramhall II, Nikki Hill, Quinn Sullivan and Rich Robinson. The festival had earlier seen the likes of international blues legends like John Lee Hooker Jr, Taj Mahal and Walter Trout. It has also become a great platform for Indian Blues bands to perform along with the best Blues musicians in the world. In 2014, MBF was nominated for the 'Keeping the Blues Alive' award presented by The Blues Foundation of America.

OneChannel Media LLC recognizes the need for not just a regular Video-on-Demand experience – but one that goes beyond a vanilla offering. First up, the team at OneChannel Media has been building an experience that uses semantic search, natural language programming and deep metadata to understand the DNA of video content. Also understand as to what is cultural significance and context of the content that people enjoy and why. The company is building perception and prediction engines that will study viewing habits through multiple metrics and bring a very personal and curated viewing recommendation and experience to you.

Secondly, they will bring you the specially curated selection of international shows, concerts, movies, television shows, documentaries and regional niches. No more wading through torrents and endless downloads. Or watching low definition or pirated content.

Says Sunil R. Nair, Chief Executive Officer: “We’re proud to have begun our journey with Asia’s largest blues event – The Mahindra Blues Festival 2015, which is currently in its fifth year of existence and a must for aficionados in the region. The complete event is being made available as a paid live stream and thereafter as video on demand package on the OneChannel app. Also included are past seasons’ performances, artiste interviews and behind-the-scenes action.”

OneChannel will continue to use human intelligence to curate vintage concerts, documentaries, movies and more to give subscribers an unmatched experience. The OneChannel app is currently being made available on iTunes and Play Store and is Chrome cast enabled.

OneChannel Media LLC has some of the brightest minds in the Video on Demand space working really hard across 3 continents, 4 countries and 6 cities to bring the best of their work to you.