Percept Live, the creators of one of the largest music festivals in the world, Sunburn, launched FLY, their new age contemporary live international music property with Ed Sheeran – a young global phenomenon and a new age artist!  Fly Music festival will be the window connecting fans across the globe to their favourite artists and uniting them under one passion – Music!!  Ed Sheeran best known for international superhits ‘I See fire, inside the mountain’ from the Blockbuster movie Hobbit’s original soundtrack, brought the stage down at the event  and gave his Indian fans a magical experience.

Karbonn, one of the top 3 Smartphone brands in India, is the title sponsor for the extraordinary and the first ever show of its kind.

Karbonn mobiles, the title sponsor gave Mumbai a never-forgetting experience, Karbonn engaged Ed Sheeran fans through running several exciting online contests on Twitter and Facebook. The brand connected the audience on Twitter with hashtag activity #ILoveEdSheeranCoz. The same activity was also live on Facebook where participants were asked be asked to share their replies in one line #IloveEdSheeranCoz to win free passes for the Karbonn Smart Ed Sheeran Fly Concert, Mumbai. The final winners were gratified with couple passes and gift vouchers worth Rs 2000. Also one lucky winner got a once-a-lifetime opportunity to meet and greet Ed Sheeran.

Brought to India for the very first time by Percept Live, Ed Sheeran performed in front of music crazy fans at Mumbai’s Mahalaxmi Race Course and enthralled one and all with his ultra combination of Pop, R&B, Folk, Hip-Hop and Acoustic compilations.  Reaching out to the “screenagers” of the country, dressed in a dark blue kurta and blue pants, Ed, short for Edward shared his love for India (like most artists do), and his surprise that his Indian fans knew all his songs. Ed shifted from rap to beat boxing and also played drums on his guitar while looping tracks from his songs. Though a few songs he sung to were played from minus one tapes, we can excuse the young man. His charming persona, smile and his emotional connection with the teens who gathered to watch him more than compensated it.

Ed performed all his songs from the centre of the stage, which left many fans disappointed. Surely there was no harm in him coming to the front of the stage and doing his set. His female fans who outnumbered the male population would've loved to have the 24 year old reach out to them. Apart from that, Ed's showmanship lacked a lot, which he surely should learn from his peers who have gone ahead of him. All in all it was a great evening with the Grammy nominated singer who gave us 90 minutes of great music. The moment that cannot be missed was when he asked his fans to light up the arena with their cellphones, as he sang one of his tracks. It was a moment you just couldn't miss. Ed promised to be back and so we look forward to seeing him again in Mumbai.

Edward Christopher Sheeran aka Ed Sheeran who rose to fame globally with lightning speed and agility started writing his own music at a very young age. He released two albums: a self-titled record in 2006 and Want Some In 2007. Later, he released his major debut studio album, +. An instant hit, the album sold more than a million copies in the U.K. in the first six months alone. Ed began co-writing songs with bigger artists, such as One Direction and Taylor Swift, and supported Swift on her 2013 arena tour. In December 2013, Ed Sheeran was nominated at the 56th Annual Grammy Awards in ‘Best New Artist’ category. His hit collaborations includes with Pharrell Williams for a track titled ‘Sing’. His latest number ‘Thinking Out Loud’ was released in November and has been topping the global charts.

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News Photo Courtesy: Percept Live