Get ready for India’s most unfake Electronic Dance Music (EDM) festival this April as Smirnoff Experience is back with a bang! After giving the country its most cutting edge music festival last year in Bangalore, Smirnoff Experience is set to ignite real, effortless fun in its second edition in Mumbai on April 17^th, 2015. Headlining the festival this year, are heavyweights of Electronic Dance Music- Australian duo Knife Party and Italian producer and musician, The Bloody Beetroots.

Putting an end to all pretense, Smirnoff Experience will let party-goers drop the act and ‘unfakeit’ at the festival that boasts of a stellar line-up of international and leading Indian EDM artists. Australian duo Knife Party and Italian artist The Bloody Beetroots will be supported by the likes of Dualist Inquiry, Sound Avtar, Sandune and Kris Correya who never fail to impress with their high energy performances.

Known for moving crowds at international festivals like Ultra Music Festival, Bestival and Lollapalooza, Knife Party has been on top of the charts around the world. Set to make waves for the first time on Indian soil, The Bloody Beetroots alias Sir Bob Cornelius Rifo is known for his unconventional sounds and his masked appearances.

The Festival has always been ahead of the curve when it comes to electronic music and the trend will continue this year too! With huge international names and popular Indian DJs, Indian consumers will have a lot to look forward to”

This year, Smirnoff Experience celebrates real and uncomplicated fun. Prepare for the experience of a lifetime.