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04th May, 2015
Zippo Encore announces partnership with Slipknot

Zippo Encorerecentlyannounced a partnership with Grammy Award-winning, multi-platinum rock band Slipknot as part of the “Summer’s Last Stand” U.S. tour.

Prior to the start of the tour, members of Slipknot will convene for a design session where the collectible lighter set will come to life. The Slipknot lighters will be available for purchase online at www.Zippo.com and www.Slipknot1.com. Members of the band are scheduled to visit Zippo’s headquarters in Bradford, Pa., to tour the factory, see how their custom Zippo lighters are made and learn more about the company’s storied history. Fans will be given behind-the-scenes access into the design process – in addition to exclusive concert footage and band interviews – by way of videos uploaded to Zippo Encore’s social media channels.

“Who can think of a concert – especially a heavy metal or hard rock concert – without picturing Zippo lighters in the air, showing appreciation for the music that’s being played?,” said Corey Taylor, Lead Singer, Slipknot. “We’re excited to partner with Zippo and put our creative caps on to ultimately create something special for our fans, something that they’ll appreciate and haven’t seen before.”

“In teaming up with Slipknot, we have a unique opportunity to pair rock royalty with one of America’s most iconic and recognizable brands,” said Brent Tyler, Global Brand Manager, Zippo. “This partnership will be unlike anything Zippo Encore has done previously, and we’re looking forward to giving our fans something truly special to get excited about this summer.”

.5: The Gray Chapter, Slipknot’s fifth studio album for Roadrunner Records and first since 2008’s RIAA platinum certified chart-topper, All Hope Is Gone, made a stunning chart debut upon its October 2014 arrival, entering the SoundScan/Billboard 200 chart at #1 with sales in excess of 131,000 albums – the highest debut for a hard rock record last year. Furthermore, the album made an explosive chart impact around the globe, with #1 debuts in Japan, Australia, Canada, Russia, and Switzerland, alongside top 5 debuts in the United Kingdom, Germany, Ireland, Austria, New Zealand, Mexico, Denmark, and Finland.

Zippo Encore will once again be providing music lovers with unique experiences and behind-the-scenes access at some of the top music tours and festivals throughout 2015.

 


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