Universal Music India recently announced the launch of a new venture that marks the return of the world famous EMI label to India, the new company is the first ever association between a major record label and an eminent Bollywood film director that will develop a new platform that cuts across film and non–film musical genres.

Universal Music and Mohit will jointly identify both new and established talent to join EMI Records India. The label will provide its artists with a multi-faceted platform for creative development, giving them an opportunity to showcase their talent and build a successful career in music.

The first artist to join the prestigious roster of this new arm is Anmol Malik, prolific musician Anu Malik’s daughter. The young star will be shooting the first music video next week that will be directed by acclaimed director Mohit Suri. The song, Lamhe,  will be an amalgamation of Indian vocals and international melody.

EMI Records India will be home to a wide spectrum of musical talent, including singers, musicians and other performers as well as composers, lyricists, producers and DJs.