Justin Bieber, the pop sensation has never ceased to make headlines for his music as well as his popstar-esque shenanigans. The 21yr old pop sensation has recruited all of his friends from the entertainment industry into making his new single What Do You Mean? the talk of the town this summer. An aggressive social media campaign kick-started with his song being tweeted line by line in a riddle. The question on every ones lips is What Do You Mean?

Over the last month the pop star has gotten one celebrity every day to tease followers and fans alike by holding up a sign with the tracks title on it and a countdown to the day of its release. So far, music bigwigs like Ariana Grande, Ed Sheeran, Chris Martin, Carly Rae Jepsen, Jason Derulo, Martin Garrix, Usher, Tori Kelly, Meghan Trainor, Hillary Duff among many others have participated.

Besides music artistes, renowned actors like Ben Stiller, Kate Hudson, Ashton Kutcher, Ellen DeGeneres and others have also joined in and created a veritable fervor among fans of the star as well as members of the music fraternity who cannot wait for the big reveal.

Justin’s last studio album `Believe’ was way back in 2012…so when he spoke to his fans "It's been a while since I've done any shows or anything," "You guys miss me?" at his performance at the inaugural Billboard Hot 100 Festival on Sunday night, the response from the audience was deafening! The stage is now set for the release of his brand new single What Do You Mean? dropping 28<sup>th</sup> August`15.