After announcing the launch of EMI Records India earlier this year, an initiative between leading music label Universal Music India and acclaimed film director Mohit Suri, the label now launches its first signing - Anmoll Mallik - daughter of famed Bollywood music composer Anu Mallik - with her debut single titled Lamhein.  Groomed by her father, Anmoll has honed her natural talent to perfection as she readies the launch of her debut single.

The track Lamhein is a scintillating recreation of British band Coldplay’s global hit Paradise. Retaining the song’s core melody and instilling it with a symphonic blend of Indian instruments and Hindi lyrics, the track is elevated to another level! Anu Malik is credited as the music director and Manoj Mantoshri of “Galliyaan” fame as the lyricist of Lamhein.

The song is accompanied by a heart rendering music video that stars Anmoll Mallik and Mohit Marwah, nephew of renowned actor Anil Kapoor whose previous work includes his role in the film `Fugly’. Interestingly the music video marks the non-film directorial debut of Mohit Suri.

Lamhein relates the tale of a girl’s rise to fame and how it affects those around her” says Anmoll Mallik, “sometimes you don't realize how precious a moment is until it becomes a distant memory. Lamhein is about desperately seeking those moments that may never come back.”

Speaking on the occasion, Devraj Sanyal Managing Director and CEO, Universal Music Group South Asia, said, “We are proud to announce our first release under EMI Records India – a natural talent that comes from a distinguished musical legacy! It was a unanimous decision between us and Mohit Suri to launch Anmoll Mallik as the first artiste under the label. She’s such a brilliant talent and an absolute pleasure to work with in studio. The outcome Lamhein - her debut single - is simply magical that takes you on a beautiful journey showcasing Anmoll’s versatility. EMI Records India was launched for the purpose of giving exciting new talent a platform and Anmoll fits in perfectly. The single will be supported with a red carpet marketing and promotion campaign that’s bound to elevate Anmoll to the next level - the very essence of EMI Records India.”

Director Mohit Suri commented on the launch of the single saying, “The last couple months with EMI Records India has been an exciting journey. I am delighted the way the song and the video of “Lamhein” has shaped up. I almost feel the same nervous energy which I felt during my first film release considering this is my first attempt at a `non-film’ music video. I sincerely hope that the audience enjoys the song and the video as much as we have enjoyed making it”.

A natural born singer, Anmoll Mallik has been singing since the age of 7 and has been trained in Hindustani Classical. She studied music theory from the Trinity College of London. She plays the piano, composes music and even writes her own lyrics in Hindi and English. Though her career is heavily based in the film industrywith her most recent release being ‘Old School Girl’ from the Superhit movie 'Tanu Weds Manu Returns'; she has always wanted to step into a different space and create her own genre of music. Anmoll is also a talented performer and has graced the stage of several events including television performances on shows like Indian Idol and the Radio Mirchi Music Awards.

On this nascent journey she has already collected a few rewards such as the Stardust Award for `Best Debut’, and nominations for `Best Female Singer’ at IIFA, Zee Cine, Filmfare and the Radio Mirchi Music Awards. However, with the release of her debut single Lamhein, she now begins her journey to real stardom…and EMI Records India will leave no stone unturned in helping her to get there!

The single Lamhein will be available across all digital partners exclusively on EMI Records India on 2^nd October 2015.