Hyderabad will become the first city in India to host the state of the art international phenomena. Sensation, also known as Sensation White, is making a headway onto Indian Territory with a mandatory iconic all white dress code on 5^th March, 2016.

Gachibowli Stadium will be transformed into an endless white-oasis, where 30,000 spectators will converge for an epic night filled with spectacular show elements, entertainment acts and a star-studded line up of the best international DJs such as Afrojack, Axwell, Laidback Luke and Lost Frequencies. This will be Afrojack’s second gig in Hyderabad; on his first gig he rocked Hyderabad and put Hyderabad on the map of Dance Music. Sensation White’s resident DJ, Mr. White will create the perfect vibe during the six-hour show, followed by epic sets by world renowned artists.

Sensation, originating from the Netherlands, is organized by ID&T which is one of the biggest global dance organizations. ID&T has a 16-year legacy backing the event. Sensation has toured more than 33 countries, with sell-out shows in cities like Dubai, Amsterdam, New York and Bangkok and has welcomed over 2 million visitors. India will witness a first of its kind show. It will take over seven days to build the show apart from the six months of exhaustive planning. Every time one of the superstar DJs takes the stage, another show moment will overwhelm the crowd with theatrical acts, fireworks and lasers.

Brenda Munsterman, General Manager, Sensation states, “After an unparalleled run of more than 100 successful Sensation White shows since 2000, we are making our first trip to India with the support of Telangana Tourism for this spectacular world premiere. Sensation White differentiates itself from other dance music festivals, because it’s an all round experience.  With theatrical acts, pyro and spectacular show moments during the night, it will take the visitor on a magical journey. The all white dress code creates the feeling of unity and works as a canvas for the show lights which creates a mind blowing effect.”

Kartikeya Sharma, Marketing Director, India South East Asia, AB InBev says, “Budweiser Music CDs proudly brings to India - Sensation, a music extravaganza that has enthralled audiences across the world. We believe the electronic music culture in India is at a very exciting stage and bringing the world class International festival Sensation is our effort in giving young Indians a taste of the latest and greatest from the global electronic space. We are confident that we will recreate the same epic experience as in the other countries.”

Sensation-White is all about experience, spectacular show elements, entertainment acts , a star-studded line up of the best international DJs and the massive Production. Sensation White will be travelling with 13 containers from Amsterdam to India by road and ocean. It will take over 7 days to build the show apart from the six months of exhaustive planning. 50 specialist crew members team will fly from Amsterdam to help and put the show together.

The stage will be of the size 242 feet in length and 75 feet high. The stage will be a gigantic custom-designed carousel that will rotate thrice per minute amidst flying horses, a lot of bursting waterfalls coming out of the ground. The carousel will be controlled by computers and feature 12 astounding dancers. Every time another DJ starts, there will be another show moment, which will include lasers, theatrical acts, and fireworks. The show will employ more than 1142400 watts of audio power, 800 Lighting fixtures, 30 engineers and a local crew of more than 500 people. Over 96 moving heads will be installed in between the decoration. The inflatable girls will be made of 3000m of fabric. The arches will be driven by a hydraulic system and will be controlled with a computer. The pyro design will include more than 70 positions from where the pyro will be shot.