Universal Music India (UMI) recently announced the launch of their brand new music merchandise collection across lifestyle, retail and e-commerce platforms. Made available under its global music merchandise label Bravado, fans out here now have access to their favorite artist and bands on a plethora of apparel, fashion and digital accessories.

The product range launched includes apparel like t-shirts, hoodies, fleeces, home accessories like coasters, cushion covers, mugs and magnets. Tech aficionados can avail of MacBook and iPad sleeves, laptop skins and mobile covers while those who liketheir music and art can have a wide choice of posters and canvas prints. Soon to be launched product ranges include caps, belts, eye wear, boxers and flip flops.

The above products will span across a wide range of artists and bands including contemporary superstars like Justin Bieber, Katy Perry, Lady Gaga, Eminem, 5 Seconds Of Summer, Imagine Dragons, Lil Wayne, Swedish House Mafia, Axwell to some of the greatest`classic’artists / bands like The Rolling Stones, The Doors, Bob Marley, Queen, Guns N Roses, Mark Knopfler, Jimi Hendrix, Black Sabbath, John Coltrane, Green Day to name a few.

Devraj Sanyal Managing Director and CEO, Universal Music Group, South Asia says “We at Universal Music India believe that our music audiences are ready to consume music beyond just its audible format. However, the lack of legit and quality International music merchandise in India has deprived music aficionados for a long while now. Thus, through Bravado – the world’s leading music merchandising company, now owned by UMG - we are proud to introduce an exclusive music merchandise range of some of the world’s biggest International artists and bands. There’s something for every `music’ fan out there across apparel, fashion and digital accessories! All this super attractively priced and at great quality. So now you don’t have to shop overseas or wait for a touring artiste to avail of Official music merchandise, it’s all available at your nearest retail / e-tail store.”

Notably UMI is the only record label in India to launch its own Official International music merchandising line. This is in keeping with the label’s vision of becoming a full `Entertainment’ company with interests that range from festivals (EVC) and the `live’ businesses to the branded content business.

All the above consumer merchandise products are now available across key lifestyle, retail and e-commerce platforms.