Global music giant, Sony Music adds the talented and gifted composer and singer Anirudh Ravichander to its roster of exclusive Artists.  Through this association, Sony Music will develop Anirudh as a Pop artist with Global appeal.  

Popularly known as Anirudh, he shot to international fame when his song ‘Why this kolaveri di’ became a Global hit. Released by Sony Music, the song is the first Indian video to have crossed 100 MN views on YouTube. Even today, Anirudh’s musical appeal cuts across geographies, from neighboring Malaysia to Canada. His most recent single, the fiercely popular ‘Hola Amigo’ has been noticed by artists worldwide and the Grammy Award winner Diplo recently shared it with his fans!

Shridhar Subramaniam, President India and Middle East said, “Anirudh is someone we have been closely working with and feel that the world has so far only seen the tip of his vast talent.  We are going to do something extraordinary, exciting and creative with him so that he becomes a global brand. There will be a number of exciting collaborations and we see him create music in many languages and styles.”

He further added, “We are extremely happy to be associated with the youngest talent in India. Him being an all rounder, a Producer, Director, Singer and Composer, we have a lot planned in every aspect in order to reach out to his global fan base. Together we promise to create some exceptional music and make Anirudh a global brand to reckon with.”

Excited Anirudh said, “They are the best and I always knew if I were to sign with a label it would only be them. This is just the beginning, together we promise to give fans something new with every release. I am super excited about creating new music, just waiting to get it out there for my fans.”

Sony Music will release and market his independent music, promote exciting Live shows, work with Brand and give him complete 360 artist support. 

Creating global collaborations along with Sony Music’s strong marketing and promotion foothold, this association will surely be something to watch out for.

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