Ignis was unveiled at an enthralling Electronic Dance and Music (EDM) concert featuring AXWELL, amongst a gathering of over 5,000 millennials. AXWELL is a globally acclaimed Swedish DJ music producer and remixer, is highly popular among youth.

Maruti Suzuki India Limited, leader in passenger vehicles, launched the much awaited premium urban compact vehicle for the millennials, IGNIS here today.

Presenting the IGNIS to the millennials, Managing Director & CEO, Maruti Suzuki, Mr. Kenichi Ayukawa said: “NEXA, our premium automotive retail channel, now has an offering for the millennials -- IGNIS. It combines unconventional design, seamless smartphone experience with Android Auto and Apple CarPlay, technological supremacy with AGS on petrol and diesel, advanced safety features as standard and personalization options, making it unique on every parameter. IGNIS at NEXA will help us expand our presence in the premium compact segment.”

IGNIS is built on a new generation rigid platform embodying Suzuki Total Effective Control Technology (TECT) for occupant protection. The Company, alongwith its suppliers, has invested over Rs 950 Crore towards development of IGNIS. IGNIS comes with 98.5% localization.