ILN Studios to launch India’s first Digital-Only Musical Reality show
Smule iDiva ‘1, 2, 3... Riyaaz’, India’s first digital-only musical reality show. The show built around iDIva’s marquee IP 123 Riyaaz, would see Punjabi Pop heartthrob Jassie Gill, ‘Tareefan’ sensation Lisa Mishra and the face of iDiva, Kusha Kapila rallying their musically-charged tribes to participate in musical challenges, sing with them on Smule, win weekly challenges and get the chance to feature with them in an original music video.