‘Well played India’ says Spotify year end marketing campaign
Nearly 10 days ago, Spotify announced the local version of its very popular, global Wrapped campaign, where app users across countries could see the top artists, tracks, albums, and more that they listened to on the platform. To amplify the impact of this consumer engaging campaign, Spotify is now running ‘Well Played India’, a marketing campaign across TV, outdoor, and digital, to celebrate how Indians listened to music through 2019. The essence of this campaign is to highlight the biggest music streaming trends across the country, based on cultural and seasonal moments of listening.