123on makes an entry in India with Shemaroo’s catalogue
123on makes an entry in India with Shemaroo’s catalogue of content. Shemaroo Entertainment Limited, one of the largest independent content aggregators in Bollywood, enters into a strategic alliance with 123on, a mobile video platform that enhances users' lives by allowing them to not just watch but to play with videos. An interesting catalogue of bollywood songs, devotional content and regional videos will be available for the consumer to download on their handsets.