Radio City 91.1 FM launches its first ever Loyalty Programme– City First!
India’s first and leading FM radio brand, Radio City 91.1 FM, in a bid to further enhance the ideology of its ‘City First Aap First’ campaign, launches the first ever loyalty programme by any media house in the country, for its consumers. Titled ‘City First’, Radio City 91.1 FM yet again, sets new benchmark of being a pioneering media brand which reaches out to a millions of listeners who connect with the brand on a daily basis. The brand will engage, gratify and celebrate loyal listeners.