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27th April, 2018
Bacardi House Party Sessions’ latest track hits home on India’s Realities

Continuing to release one hit after another, Bacardi House Party Sessions brings to you the 4th track of the series- Kutta Hee Hoo Na by Babu Haabi. The singer-songwriter, rapper and record producer isrenowned as the winner of the coveted Radio Mirchi Gold Disk for the creation ofthe most played song of the year‘Chitta Ve’ from ‘Udta Punjab’. Often referred to in the media by his moniker, "Sadkon Ka Kutta" (dog of streets), his distinct dark tone and aggressive vocal delivery along with his descriptive writing style and immaculate poetry is well praised by audiences and critics alike.

Kutta Hee Hoo Na is a satirical comedy with a sprinkle of dry awkwardness and a healthy dose of passion. The track depicts men and women of India who indulge in stellar examples of passive aggressive behaviour, typically associated with the Aam Aadmi of the country, as they take honest portraits in a colourful small town photo studio with badly painted cut-out backgrounds of scenery, rusty stools and corny poses, adding the tint and hue to the satire. Representing, the Average Uncle, Daadi Ma, Neighbourhood Youth (boy and a girl) and Post Graduate Youth, each character expresses their daily frustrations, the hypocritical life, and thwarting situations that a middle class person goes through in his life aka ‘Roz kaSangharsh.

Bacardi launched Bacardi House Party Sessions this year to support upcoming talent in the country, and bring tomorrow’s musical sensations to the world. Unlike most recording labels, Bacardi House Party Sessions offers a partnership that will foster each artists’ growth by providing them the right mentorship and opportunities coupled with dedicated studio timeto work on their future tracks and albums. From ‘Udd Gaye’, which has garnered 9.1m views on Youtube till now to ‘Kutta Hee Hoo Na’ with 19 K views within an hour of the release, Bacardi House Party Sessions and its tracks have gained immense popularity. Winning hearts of millions, the artists have gained massive admiration with their unique take on topical scenarios, each garnering over a million views and trending across genres.

Commenting on the Sessions campaign, Anshuman Goenka, Marketing Head, Bacardi India says, “We are delighted and overwhelmed by the response and success that Ritviz, Mojo Jojo and Aarya have received across the world. They have definitely created something magical for music lovers. This journey continues with Babu Haabi’s track Kutta Hee Hoo Na’. We anticipate that this satirical music video will garner an interesting and appreciative response from our audience and will be as well-received as our earlier releases. Having worked with online sensations like Ritviz, and now a commercially acclaimed artist, Babu Haabi, it is exciting to see that the platform is reaching out to artists across industry genres. Each track continues to bring us closer to our goal of bringing on board the right mix of experiences and opportunities for our artists, and reiterating our commitment to the world of music”

Here is the Link to the song: 

https://www.youtube.com/watch?v=pZyfN4p8K_o

 

 


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