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Home >> News >> Trade News >> Hungama to live stream ‘Khazana – A Festival of Ghazals’ across its platforms
25th July, 2018
Hungama to live stream ‘Khazana – A Festival of Ghazals’ across its platforms

Hungama is set to live stream the country’s biggest ghazal concert, ‘Khazana – A Festival of Ghazals’ on 27th and 28th July 2018. As the digital partner for the seventh consecutive year, Hungama will leverage the global reach of its platforms to help introduce the magic of ghazals to an even wider audience. Users worldwide can tune in to Hungama Music, Hungama Play, Artist Aloud app and the platforms’ respective social media pages to catch the show. In addition to this, Hungama will also provide catch-up content from Khazana, post the show, on Tata Sky Music, Tata Sky Music+, Airtel DTH, Airtel Linear Channel – Nazrana, Hungama Play, Mi TV and Mi Music.

The 2-day festival will feature live performances from some of the greatest ghazal voices, including Pankaj Udhas, Talat Aziz, Anup Jalota, Rekha Bhardwaj, Sudeep Banerjee among others. Currently, in its 17th year, Khazana was founded by legendary ghazal singer and President, Parents Association Thalassemic Unit Trust, Pankaj Udhas and Mr. Y.K. Sapru, Chairman & CEO, Founder Director, Cancer Patients Aid Association (CPAA) with the support of ghazal maestros Talat Aziz and Anup Jalota. All proceeds from the festival go to the Parents Association Thalassemic Unit Trust (PATUT) and Cancer Patients Aid Association (CPAA).

Besides the established singers, this year’s concert will also see performances from the most promising talent seen at the Khazana Artist Aloud Talent Hunt – a unique contest organized to find the most talented ghazal singers in India. Executed digitally on Artist Aloud, Hungama’s platform for supporting and promoting independent talent, the contest received participation from 75 cities, big and small, across India.

Speaking about the live streaming Neeraj Roy, Managing Director and CEO, Hungama Digital Media said, “Our association with Khazana is a unique blend of creativity and technology. It allows us to leverage the power of digital and take the craft of ghazals to an international audience. We are elated to take the festival live on our platforms and also extremely honoured to lend our support to the two charities.”

Also commenting on the association with Hungama, Pankaj Udhas said, “Through Khazana we aim to help people discover the beauty of ghazals and fall in love with the art all over again. We are excited for this year’s festival as we’ll be introducing four fresh voices that we found through the Khazana Artist Aloud Talent Hunt. I am certain that through our association with Hungama, we’ll be able to take ghazal singing to greater heights.”

 

 


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