Viacom18, India’s fastest growing entertainment network of iconic brands proved its creative mettle at the recently concluded Promax BDA India Awards by winning a whopping 17 awards across categories. Viacom18’s brands MTV, Vh1 and Comedy Central brought in a total of eight golds and nine silvers for excellence in the creative campaigns. All the winning campaigns at Viacom18 have been conceptualized and produced in-house.
MTV turned out to be the biggest winner amongst all TV channels at the PromaxBDA India Awards with a total of 11 awards being scooped up by its creative team alone.
Promax BDA India Awards recognizes excellence in on-air promotion, branding and advertising across India, Pakistan and Bangladesh. The awards ceremony was held in Mumbai on 28th May 2014.
Below is a list of the award-winning campaigns at the 2014 PromaxBDA India Awards:
Gold:
- Best Print Campaign – MTV Rock The Vote
- Best Editing – MTV Spoken Words
- Best Campaign – MTV Webbed
- Best on air – Identz
- Best Interactive Promo – MTV Roadies Battlegroud
- Best Reality promo –MTV Roadies Journey
- Best Title Sequence – MTV Spoken Word
- Best Sales & Marketing Presentation –Comedy Central Superhero
Silver:
- Best Logo Design – Spoken Word
- Best Animation – MTV HI5
- Best Holiday Special event promo (Rock the vote) - MTV Rock The Vote
- Best Funniest Spot ()-MTV Serial box
- Best Use of Social Media - Anger Management - The Destructomatic
- Best Comedy Promo - Suits S3 - INDIAN HARVEY
- Best Entertainment Promo - Suits S3 - Indian Harvey
- Something for Nothing - Comedy Central's 2014 Predictions
- Best Children's Programme Promo - Silver - Teenage Mutant Ninja Turtles - CP Promo