India is a land of varied heritage, the beauty of the country is in its heterogeneous mix which makes it both complex and interesting at the same time. In fact the Indian cinema has captured this collective culture extremely well. As a leader in the entertainment business PVR understands that there is this and much more that can be offered to audiences. With this thought PVR has brought Event Cinema i.e. Alternate Content to India.

The House, the first interactive play showcased at PVR Cinema’s performed by Mind Reader Mohit Rao took the audience on an incredible journey. The show involved live participation from members of the audience. Hosted by PVR Cinemas, this play was a combination of movie experience, with all the thrills of a live show. 

The play explores the secret experiment performed in a mysterious house. Set in 1870, in the backdrop of an old house in the Victorian Era, this play is poised to be an phenomenal psychological thriller. Mohit Rao takes the audience through the lives of the people in that house and in some segments they will interact with him and experience live on stage, the experiments that were performed in the house.

Internationally Event Cinema has seen a return of an older, affluent audience, who have evolved beyond the multiplex experience. But India being a younger market looks as a promising destination for such concepts.The thrill of live broadcasts, interactive shows means they are generally regarded as more popular than recorded events. With the plethora of talent that the country has to offer, this format has a lot of potential for alternative content to bring culture to the masses.