Radio station 93.5 Red FM recently announced its association as the principal sponsor of SunRisers Hyderabad for the 7th year consecutively. Taking the entertainment quotient a notch higher, Red FM aims to give the fans a sneak peek into Sunrisers Hyderabad. Also, this year the fans can lend their ears and be a part of ‘Kaan Cricket’, an entertaining campaign around cricket. The 12th edition of VIVO Indian Premier League (IPL 2019) is set to commence on March 23, 2019.

As a part of this association, Red FM listeners will witness exciting content on radio and across digital platforms. The listeners will get to participate in on-air contests, ‘Kaanlagake sun’ and ‘Fastest Kaan First’ to test their cricket knowledge and win exciting prizes by the end of each week. The digital assets of Red FM- the website, app and social media handles will carry exciting behind the scenes content of SunRisers Hyderabad.

Commenting on Red FM’s association with SunRisers Hyderabad, Nisha Narayanan, COO, Red FM said, “We are really excited to be extending our association with Sunrisers Hyderabad for 7^thyear in a row. Over the years, both the brands have benefitted immensely from the association and given their listeners and fans exciting content which is not available elsewhere. We look forward to this year’s association and have plans to give our listeners more of cricket and SRH, bigger and better than the previous years. Brand Red will be buzzing with cricketing content over the next two months. On behalf of the Red FM team, we wish Sunrisers Hyderabad a successful season ahead.”

Commenting on the announcement K. Shanmugham, CEO, Sunrisers Hyderabad said, “We are delighted to have Red FM as our principal sponsor for seventh year in a row. SunRisers Hyderabad is currently in its best form and we expect an extraordinary IPL season this time. Our association with Red FM will help us elevate the engagement to another level as we plan to create gripping entertainment for the cricket fans.”

India is a country where cricket is a religion, The Indian Premier League (IPL) is the biggest festival! It is a platform that seamlessly combines cricket and entertainment in a big sporting spectacle that embodies celebration, fun and passion. This association had grown in the past 7 years binding together the people from all segments of the society.