Radio station 93.5 Red FM is back with its flagship initiative ‘Red FM kaThappa’. This unique celebration brings cities across India together to vote for their iconic and favorite foods joints, places, services and establishments. Red FM is honoring the most voted and iconic places of the citywith a ‘best of best’ stamp i.e. ‘Thappa’. Running in 33 cities across 14 states, the activity began on June 1, 2019.

During the 4-week long campaign, categories with multiple participants from each category will be featured. Listeners from each city will be asked to cast a vote to their favorite participant, and Red FM RJs in respective cities will pick the most voted establishments and authenticate it with ‘Red FM kaThappa’ in a true Bajaate Raho style.Since the initiative celebrates the best of best which is truly local in each of the cities, Red FM has nomenclated the same as the ‘Pakka Local Festival.’

The campaign will run simultaneously across 33 citiesthat includeIndore, Bhopal, Jabalpur, Chandigarh, Amritsar, Dehradun, Lucknow, Kanpur, Varanasi, Allahabad, Jaipur, Jodhpur, Bhubaneswar, Siliguri, Asansol, Guwahati, Patna, Jamshedpur, Ahmadabad, Surat, Baroda, Rajkot, Pune, Nagpur, Nasik, Aurangabad, Jammu and Srinagar, Bangalore, Mangalore, Gulbarga, Mysore and Hubli.