With Indian and South Asian hip hop scene in full flow, the time is ripe to introduce Bhanga Bangla, a Bengali crew straight out of Los Angeles. Their third single Borof is here and is sure to make you sit up and take notice.

Bhanga Bangla- three brothers of Bengali origin - Ivory Shakur, 41X, & Young Prince - has kindled the attention of fans through visually enticing music videos.

Borof, the first release from Sony Music’s hip-hop-focused imprint, Awaaz, promises to lure  a new wave of music fans and grow the hip-hop genre through fresh sounds and artists.  

What should you expect from the video? “Borof is fun, Borof is cold, Borof is us. We literally had a blast shooting this video”, say the brothers.

Growing up alongside artists from all walks of life in Los Angeles, the three brothers started out making music for a number of musicians before deciding to band together and work on music that represents who they truly are.

The group is well-known for their creative music videos, and Borof doesn’t disappoint when it comes to eye-catching visuals. Shot like an action movie, the video was directed by Kyle Morgan, a seasoned professional who connected with the artists right from the start of their journey. 

Produced by 41X and Ivory Shakur, Borof found support from Chicago-born Indian producer, Peter Pradeep Madana, who engineered the record.  Look out for Borof. June 21. Everywhere.