Bollywood music lovers across the globehave one more reason to put on their dancing shoes and get set to party. Percept LIVE presents the world’s first ever Bollywood Electro Music Festival – BOLLYBOOM, facilitated by Talat Aziz, LIVE in the heart of Delhi NCRat Wave City Center, Sector 25 A, Noida on Sunday, 24^th November 2013. Presenting the finest music connoisseurs like Sonu Niigaam, Shaan, Salim-Sulaiman, Shveta Pandit, Shraddha Pandit, Shadab Afridi, that Bollywood has to offer, Bollyboom will feature the who’s who from the Bollywood music industry to present to the world a new genre of Bollywood Electro music in a new avatar in the party circuit.For the first time ever, these music artistes will share a platformtogether and set the stage ablazefor 5 hours non-stop with their foot-tapping, head-banging, music specially created to the infusion of electro beats of DJ Lloyd, DJ Nik and AJ, and Acid.

Bollyboom,the first of its kind Bollywood Electro Music festival introduces new sounds of Bollywood musicusing state-of-the art technology and arrangements that promise to present freshand varied Bollywood music elements to the fans world over.Incorporating polished electronic sounds, Bollyboom will createdistinctive music that will appeal to people with diverse sensibilities andpromises to cut across all age groups, territories and countries, inspiring Bollywood fans the world over to stand up and dance.It promises a never-seen-before experience with great music, choreography and stupendous performances by dancers and artistes from Amsterdam, all at one place and one time.

Speaking about Bollyboom, Mr. HarindraSingh, Vice Chairman and Managing Director, Percept Ltd. stated, “We are extremely proud and happy to be pioneers of this one-of-a-kind concept, thereby putting Bollywood music on the global radar through the world’s first ever Bollywood Electro Music Festival. With Bollyboom, we want to set a new benchmark for the music industry and give Bollywood music fans a fresh experience like never before where they can consume Bollywood electro music - LIVE, for hours together.The culture of raising the bar, time and again, is what defines us and together with the finest music talents in the Bollywood music industry, we are proud to create a new and uncontested space of music introducing Bollywood Electro in an unseen, unheard and unparalleled avatar to the world. So we urge all of you out there to step out of your comfort zone, and ride the Bollywood Electro wave with us!”

Bollyboom will offer a blend of Trance, House, Hip Hop, Electro Funk, Synthetic, Pop, Club,Techno, HardStyle, Sufi and Dubstep among others. In keeping with the festival theme, Bollyboom will include shopping, food and interesting activities for the fans.Kingfisher Premium presents Bollyboom,in partnership with Showman and Red FMas the radio partner. Other partners include Bookmyshow, Cine Curry, Bollywood Hungama, Hello 1 and PVR Cinemas.